1st in Asia Pacific Region to introduce Taxi Top Advertising. Full support was given by the government as additional income generated by taxi operators helped them in the maintenance and upkeep of their vehicle.
The privatization exercise was extended to the Chinese Drama Belt which went on air from Mondays to Fridays at 6.00pm – 7.00pm. For this project, Media House sourced for Chinese dramas, market the airtime as well as managing billing and collection. Prior to our involvement, the average audience size was 800,000 with an advertising revenue of RM500,000.00. Our programs and marketing efforts, this belt commanded an average of 1.8 million viewers with an annual advertising revenue in excess of RM22 million within the first year.
Public Service Campaign-Owing to the increased number of road accident and increase fatalities, the Government decide to launch a Nationwide Road Safety Advertising Campaign. Media House was entrusted to create, plan and execute this program comprising TV commercials, print advertisements and outdoor advertising. This advertising campaign aimed to save lives, a top priority item of the Ministry of Transport.
We were the first in the world to launch video advertising in 1978. Our collaboration with a local video distributor and Hong Kong TVB provided Malaysia viewers with the latest and most popular titles. Marketers of mass consumer products were able to utilize this medium to penetrate Chinese households in both rural and urban areas.
Appointed by the government-owned Radio Television Malaysia (RTM) in its privatization exercise to supply Chinese movies which are broadcasted over RTM TV channels. Media House also broadcasted over RTM TV channels movies.
Appointed by the Ministry of Education (MOE) and PEMADAM (The National Association for the Prevention of Drug) to run Public Services Campaign as awareness campaign directed at primary and secondary school students to warn them of the dangers of drug abuse and addiction.
Owing to the success of CEY, we extended the campaign to local training colleges & universities. The extension of the program was called “Catch ‘Em Growing”.
Having proven our effectiveness in television commercial airtime management, TV3, the only privately-owned station at that time, awarded Media House a similar contract. Within 6 month of our appointment, the TV ratings for the programs improved from 5 to 18 rating points.
Appointed by Ministry of Health (MOH) to run a Public Services Campaign in hospitals nationwide. This campaign was directed at the public to warn them of the dangers of the 3 main killer diseases (namely AIDS, Coronary Disease & Cancer) in Malaysia.
The collaboration with Ministry of Health (MOH) continued with enhanced efforts to educate the public about healthy lifestyle. A series of poster campaigns posted in government and private hospitals. Public Services Campaign were developed to educate the public about dangers of smoking, diabetic and to maintain a healthy lifestyle, etc.
Appointed by Ministry of Agriculture (MOA) and Agro-Based Industry Malaysia as the implementer of the Advertising and Communication Campaign aimed to promote the Agriculture Sector and Agro-Based Industry. The theme for this campaign is “Agriculture of Business”.
SILK Highway, an Outer Ring Road built to disperse and regulate traffic flow for Southern region of Klang Valley mainly to cater travelers from Putrajaya, Cyberjaya, Kajang, Bangi, Semenyih and Seremban.
The Highway is connected to PLUS Highway and SKVE Highway to the West, BESRAYA Highway, GRAND SAGA Highway to the North and LEKAS Highway to the South.